Welcome to Physician Care Direct:
Changing How We Pay for Healthcare

Physician Care Direct’s Simplicity™ Platform allows businesses and individuals to purchase transparently-priced primary care and preventive services. By changing how we pay for healthcare, physicians are able to deliver patient-centered care with a focus on improving health.

Value-based healthcare purchasing demands a new methodology that reduces the frictional cost of paying for and providing healthcare. PCD Simplicity delivers turnkey payment reform that benefits payers, providers, and patients.